Wisconsin Marketplace plans by county — 2026

72 counties in Wisconsin are served by 2,651 Marketplace plans from 12 insurers in 2026. The benchmark silver premium at age 40, before subsidies, runs from $542.15 to $777.50 a month; the county average is $629.64. 4,818,829 residents are under 65.

County	Plans	Insurers	Benchmark silver, age 40	Lowest bronze, age 40	Residents under 65	Benchmark vs. prior year
Adams County	37	4	$585.96	$379.32	14,320	+$86.63
Ashland County	34	3	$777.50	$562.08	12,628	+$138.51
Barron County	37	3	$746.29	$592.60	35,769	+$74.07
Bayfield County	37	3	$670.36	$474.18	11,390	+$123.74
Brown County	57	5	$542.15	$417.64	226,568	+$66.16
Buffalo County	53	4	$698.51	$494.09	10,175	+$95.68
Burnett County	42	4	$698.26	$514.43	11,456	+$64.69
Calumet County	22	2	$543.15	$396.98	43,838	+$105.23
Chippewa County	34	3	$746.29	$577.34	53,611	+$84.08
Clark County	46	4	$686.98	$561.95	28,755	+$68.18
Columbia County	49	4	$586.62	$383.93	46,850	+$86.73
Crawford County	46	4	$657.86	$405.05	12,010	+$92.38
Dane County	49	3	$547.95	$352.77	486,405	+$116.37
Dodge County	46	4	$639.23	$398.50	71,883	+$156.95
Door County	49	4	$542.15	$417.64	20,574	+$66.16
Douglas County	45	4	$670.36	$474.18	35,084	+$123.74
Dunn County	25	2	$746.29	$577.34	37,804	+$84.08
Eau Claire County	34	3	$746.29	$577.34	88,938	+$84.08
Florence County	36	3	$584.31	$430.60	3,285	+$61.61
Fond du Lac County	9	1	$647.23	$398.50	83,523	+$164.95
Forest County	37	3	$646.17	$529.83	6,993	+$69.84
Grant County	18	2	$657.86	$405.05	42,179	+$92.38
Green County	46	3	$579.92	$357.06	29,383	+$67.07
Green Lake County	36	3	$616.07	$379.32	14,736	+$59.17
Iowa County	18	2	$657.86	$405.05	18,978	+$92.38
Iron County	28	2	$701.96	$552.02	4,159	+$92.79
Jackson County	53	4	$698.51	$494.09	16,689	+$108.09
Jefferson County	27	2	$623.56	$383.93	70,070	+$132.56
Juneau County	28	3	$585.96	$379.32	20,867	+$86.63
Kenosha County	35	3	$630.63	$467.97	141,774	+$169.48
Kewaunee County	57	5	$542.15	$417.64	16,082	+$66.16
La Crosse County	37	3	$638.42	$456.84	98,704	+$48
Lafayette County	18	2	$657.86	$405.05	13,492	+$92.38
Langlade County	28	2	$646.17	$529.83	14,500	+$69.84
Lincoln County	37	3	$631.32	$486.24	21,705	+$94.75
Manitowoc County	40	3	$542.15	$447.76	63,288	+$66.16
Marathon County	46	4	$631.32	$486.24	111,850	+$94.75
Marinette County	31	2	$542.15	$447.76	31,410	+$66.16
Marquette County	30	3	$585.96	$379.32	11,563	+$86.63
Menominee County	33	3	$584.31	$430.60	3,539	+$61.61
Milwaukee County	35	3	$662.93	$484.52	789,750	+$202.82
Monroe County	37	3	$698.51	$494.09	37,888	+$95.68
Oconto County	44	4	$542.15	$417.64	30,614	+$66.16
Oneida County	28	2	$646.17	$529.83	27,367	+$69.84
Outagamie County	30	3	$543.15	$396.98	160,843	+$105.23
Ozaukee County	53	4	$576.42	$446.60	72,861	+$130.90
Pepin County	53	4	$746.29	$577.34	5,609	+$84.08
Pierce County	29	3	$623.57	$450.80	35,447	+$81.15
Polk County	26	3	$624.62	$455.69	35,250	+$76.29
Portage County	28	2	$631.32	$486.24	57,842	+$94.75
Price County	28	2	$686.98	$561.95	10,077	+$68.18
Racine County	35	3	$630.63	$467.97	161,730	+$169.48
Richland County	18	2	$616.07	$379.32	12,911	+$59.17
Rock County	24	2	$546.34	$357.06	135,082	+$83.96
Rusk County	34	3	$746.29	$599.03	10,488	+$74.07
Sauk County	48	4	$572.96	$352.77	52,869	+$73.63
Sawyer County	34	3	$777.50	$562.08	13,205	+$138.51
Shawano County	54	5	$542.15	$430.60	31,887	+$66.16
Sheboygan County	31	3	$572.66	$405.65	94,866	+$90.38
St. Croix County	29	3	$623.57	$450.80	80,671	+$81.15
Taylor County	28	2	$686.98	$561.95	15,748	+$68.18
Trempealeau County	44	3	$638.42	$456.84	25,081	+$48
Vernon County	46	4	$657.86	$405.05	24,451	+$92.38
Vilas County	28	2	$646.17	$529.83	16,134	+$69.84
Walworth County	46	4	$546.34	$383.93	84,562	+$83.96
Washburn County	37	3	$670.36	$474.18	12,120	+$123.74
Washington County	53	4	$576.42	$446.60	110,512	+$130.90
Waukesha County	62	5	$576.42	$422.72	327,424	+$130.90
Waupaca County	30	3	$543.15	$396.98	40,602	+$60.87
Waushara County	42	4	$543.15	$396.98	18,356	+$60.87
Winnebago County	30	3	$543.15	$396.98	141,875	+$105.23
Wood County	37	3	$631.32	$486.24	57,880	+$94.75

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